About


British girl that made the move to Sydney to pursue Style Structure. Social Media manager by day, fashion and interior blogger come night. Helen-Jayne Focuses on minimal outfits with an emphasis on relaxed tailoring using a neutral palette. She has worked with a range of Premium brands, believing that key staples are the key to a long lasting, organised wardrobe. 

Helen-Jayne's work behind the camera officially launched December 2014. Showcasing imagery from behind the scenes of fashion brands, street style and the most recent addition: luxury interior posts, which have enabled her to travel to breathtaking hotels and properties in the last year.

Helen-Jayne is also a versatile digital content creator, helping brands produce content for their own social media channels. She has successfully helped produce images suitable for different aesthetics, brand messages and demographics throughout Australia. 




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