Sunday, 21 September 2014

Introducing Third Form

Last Saturday I got to meet the lovely Merryn Kelly, owner and founder of fashion label Third Form. She was one of the first people I reached out to in Australia, and although she was living in Melbourne, she was still trying to help a Brit find work and her feet in Sydney! I’m happy that after five months we finally met and was excited to see her new minimal collection which will be released next February. I feel so lucky to have first pick! The range will be a mix of black and white basics, with a structured theme running throughout. Trust me, you won’t be disappointed when you see it!









i phone weather never seems to be very accurate in Sydney, and we were so looking forward to our shoot at the Opera House with blue skies and sunshine. What I woke up to were grey skies, rain and wind, but didn’t want to pass up on the meeting we have waited for. An hour long of drinking coffee watching the sky clear was all we needed! The white clouds were perfect for the aesthetic Third Form is representing, and we were lucky to not have crowds of people walking the Opera House steps!

As of late, I’ve been really into planning the locations for these posts down to a tee. Some of my favourite blogs (Kayture and Gary Pepper Girl) stand out because their pages don’t consist of just your average style posts. You get lost in the photography and lifestyle. Each location is probably planned in advance, with the sun setting at a certain time etc. I have been admiring London based brand House Of Sunny’s campaign and Instagram shots for a while, and pulled inspiration from their website for today’s shoot. My lens (17-70mm) arrived from Hong Kong last week so wanted to try and capture full length shots from above and wide angled. I love my 50mm lens for details, but found for the full length I just wanted more.







Hope you like the different kind of shots from today’s post, and can’t wait to share some of the projects I have planned with Andrea from Leather and Lattes blog. Now the sunshine is gracing the shorelines, there are plenty of new places that we want to share with you in the coming weeks. Happy weekend!


Shop the look:

Dress: Third Form (available next month from str8up threads)
Jacket: Third Form (available next month)
Shoes: Senso

Photo credit to Third Form owner, Merryn Kelly.

Helen-Jayne x
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