Saturday, 31 May 2014

Bohemian Autumn

Where has the glorious sunshine gone in Sydney? I must say, I’ve been a little spoilt with the above average temperatures this month but it’s finally getting a little chilly in the city. When making the move, I didn’t pack one winter item (typical Brit in Aus syndrome) so fell in love with this Minty Meets Munt coat that is perfect for the summer to Autumn transition. Pyrmont wharf was the location for today’s shoot which had views of the city and hidden stairwells. As soon as I saw the staircases it reminded me of the April/May Zara look book and the beautiful white pieces that they are currently selling within the European market. Totally obsessed and can’t get enough of it! I think my Sydney blogger beauties are sick of hearing me talk of how good it is! 

I was lucky enough to have blonde bombshell Andrea take my pictures today and Jo our collaborator was on hand to help style and tweak my monochrome look. Back in February, I won third prize in an Asos competition for styling a city inspired Valentine’s look. Today’s Motel Rock’s dress I bought with my store credit and was excited for it’s arrival all the way from the UK last week. Oversized, crisp and lightweight it was the perfect item to style with a contrasting heavier jacket. 


Sydney is turning out to be above and beyond what I ever anticipated and love all the girls I have met through the blog. It’s such fun meeting fellow fashion obsessed ladies that have been so welcoming and adorable ever since landing seven weeks ago. I am really excited to share more experiences and looks with you all real soon!

Dress: Motel Rocks
Shoes: Bon Bons
Bag: Alexander Wang

Helen-Jayne x

Tuesday, 27 May 2014

Minty Meets Monochrome

Firstly, I must say that this Australian Autumn is perfect! The high temperatures are making it difficult to shoot Autumn looks over this side of the world, but it’s great to style outfits that also tie in with the European spring. This weekend was my first shoot with fellow Sydney blogger Andrea and stylist Jo. It was also nice to be pampered by local make up artist Danielle. Pyrmont was a breathtaking location with views of the Harbour Bridge and city. It was exciting to explore a new place and loved the industrial feel with tram rails and docked boats. Since being in Sydney I have enjoyed getting to know new brands, and love taking a walk down Oxford Street in Paddington to visit the chic boutiques. The fashion here is much better than I anticipated and feel the customer service is that little bit more special with these smaller brands.


The look I’m sporting is something that I wouldn’t usually choose as It’s way more girly than I’d usually wear! But I put my trust in the stylist and finished off the look with this awesome scuba jacket. Black and white is classic and powerful. My red lipstick made this  outfit pop and thought styling it with black ankle boots made it a little bit more grungy. Delicate jewellery was all that was needed. I think anything chunky would have been way too much for this look. 

I’m excited to show you more looks from shooting with these ladies very soon! Stay tuned.

Skirt: Minty Meets Munt
Jacket: Minty Meets Munt
Bracelets: Opa Designs
Boots: Bon Bons

Helen-Jayne x

Tuesday, 20 May 2014

Clean, Crisp White Tailoring

Since being in Sydney, I’ve been making a conscious effort to bring my wardrobe back to basics. I’ve more or less eliminated all colours if it doesn’t tick my minimal box! It’s actually quite refreshing seeing my clothing hang alongside each other and flow for a change. Mixing and matching has become a lot more fluid and I’m enjoying styling looks with a solid simple colour palette. This week I splurged on my first pair of Australian designer boots that are so versatile. I was drawn the the Alexander Wang-esque style block heel. I have been dying for a pair of Senso’s for months, so thought what the heck!



It’s the perfect time of year to follow the European trends from Australia as the weather is still pretty warm, which is working well with their spring/summer styles. This weekend was glorious, and I am still captivated with the all white trend. Is anyone else compiling a wish list for the Zara May lookbook? Loose fitting, ethereal drop crotch trousers in crisp white. Easy to style with a linen shirt bralet. I can see me spending my first pay check before It’s even been deposited!


I got to meet fellow Sydney blogger, Gabby today for a quick catch up about our week. We met in Paddington and took some quick style posts before heading to Amperstand which is the cutest coffee shop/book shop on Oxford Street. It seems to be our little place and we were lucky enough to get a table outside. We’ve both made the move to Sydney to pursue our fashion dream, so it’s nice to discuss our career developments over a nice cup of tea! I’m excited to work with her more in the coming months.

Boots: Senso
Bag: Celine

Helen-Jayne x

Monday, 12 May 2014

Black Is The New Black

My obsession for black tailoring has yet to diminish, and it’s not going anywhere for a while. Leaving the UK at the end of a gloomy winter meant I was able to buy into this trend just at the right time. And knowing that it is set to stay over these next few months makes me one happy lady! Here in Sydney, we’re going into Autumn so it is the perfect temperature to bare a bit of belly and add some layers.

Today’s shoot was with my partner is crime, Alisha ( She has been eager to show me The Grounds of Alexandria ever since we discussed it at Fashion Week. Thankfully, we were graced with the sunshine and enjoyed a tasteful Aussie brekkie to set us up for the day ahead. I love picture taking with this lady as we both hate one thing.....Greenery. It looks beautiful to the eye but is our little pet hate in photos. So we took a walk around the grounds and found a backstreet alley to add edge to our structured looks.

The lines of each black piece really complimented each other and choosing this cropped look meant that you could clearly see the cut of each item. I love the shape of these harem shaped trousers and especially like the draping from the waistband. My tailored style was inspired by one of my favourite designers, Alexander Wang. His SS14 collection consisted of low slung loose fitting trousers, bralets, and open split shirts. Well toned midriffs were owning the runway. A tasteful street twist styled on a sexy masculine trend. It’ll be interesting to see how Australian style hungry females style this trend in the coming months. I definitely think layering will make this look really powerful and can’t wait to wear more looks like this one.

Top: Sportsgirl
Trousers: Topshop Australia
Vest: Sportsgirl
Bag: Alexander Wang

Helen-Jayne x

Saturday, 3 May 2014

How To Wear The Sportswear Trend

Living in Sydney is the perfect place to rock this season’s sporty chic looks. Surrounded by women in sportswear 24/7 inspires me to style their gym threads into a more preened version of this tomboy trend. I was lucky enough to work with my sydney friend and fellow blogger Alisha Thornley ( last weekend on this shoot and started our day with the best brunch spot in Bondi, Panama House. South American breakfast dishes that were to die for! Plus, the rain was pelting down pretty hard so we had to shelter before fitting in this quick shoot. It felt great being back in front of the camera and having a second eye for fashion to help with this sportswear post on South Bondi beach. Here’s to hoping this rain clears up for next time!

There are a few pointers to keep in mind when trying out this trend for the first time.
  1. Don’t sport it up too much: You don’t want to wear too many sporty inspired pieces all in one look as that will just give the impression you are heading for your daily workout! I would suggest wearing two pieces at any given time. Make it appropriate for your day.
  2. Consider vintage: What goes around comes around. The 80’s was a huge decade for sportswear so try looking in retro or charity shops to pick up authentic oversized branded tees. I picked up a new tee in the teenage boys section in the sale last week. You just have to think outside the box.
  3. Accessorize. If you’re not quite into rocking a more tomboy look then invest in a chunky sports watch or leather baseball cap. Styling it with denim looks great.
  4. Keep hair and make-up to a minimum. I love doing red lips and cat eyes. but it really doesn’t look great with this look. Add some peach or baby pink blush but keep lips neutral. Maybe just wear lip balm and don’t over style your hair. The key to this look is minimalism.
  5. Contrast.If you are wearing an oversized tee, wear fitted jeans or shorts. You don’t want to look like you’ve thrown on any old baggy clothes to paint the house! Make it sexy and balance out the fit. 

I really hope this trend stays around for the next few months as it’s comfortable, affordable and effortless. Plus, I think it’s perfect for the summer festivals back in the UK and makes a change to the bohemian theme. I personally think a retro Adidas tee with Levi denim shorts and waved hair would look awesome. Especially cutting off the sleeves and customizing the look to make it more individual.

Nike Tee: Rebel Sportswear
Skirt: Alice In The Eve, General Pants Store
Leather Jacket: H&M

Helen-Jayne x
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